Not sure which numbers are actually helpful
- The books are disorganized and the reporting is unclear
- You are not sure which KPIs to track
- You cannot tell which channel is actually working
- You are not sure the model is sustainable
Scale your CPG business with clarity and control.
Understand how to select your growth levers and eliminate activities that weigh you down.
Sound familiar?
This is probably costing you money right now.
If any of these hit home, you are leaving growth on the table.
Not clear if ads are working
- Marketing says the ads work, but revenue does not follow the spend
- You cannot say which ads work, or why
- You are unsure what is being measured, or which part of the funnel it hits
- There is no clear rule for turning something on or off
You feel warehouse operations take too long
- You are not sure your fulfillment person can keep up
- You do not know their workflow
- You cannot see what is holding them back
- Moving to a 3PL would only outsource the waste
Results achieved
What I have done before
6x
Growth in revenue over six months, after refining the ads
10x
Fulfillment capacity, with the same headcount
67%
Reduction in warehouse overhead
83%
Cut in accounting-system costs
The fix
What I do about each one.
I have solved all three myself, inside a real business.
Financial clarity
Get clear on CPG money so you can grow your business with confidence.
What I did
Every channel, its own P&L
I built the reporting myself, under a corporate structure that demanded it. I know how to set up the accounting, tag expenses to outcomes, and build a P&L for every channel.
Pattern recognition
Dig deep into how ads work and create models that are sustainably scalable.
What I did
Revenue up 6x in six months
I asked marketing the hard questions: how do you know it works, and what is the protocol for on and off? The answer was always to measure what you invest in. I fixed it and grew the top and bottom line.
A scalable workflow
Optimize the sequencing of repetitive tasks for batch processing.
What I did
Fulfillment throughput up 10x
I spent a week or two studying the motion of the one person doing the fulfillment. Once the process was in place, capacity went up about 10x per day with no change in headcount.
Why me
Who I am.
Hiroo Kato. I was the US President, CEO and Board member of a Japanese dietary supplements manufacturer, and a Co-Founder of a subscription DTC longevity brand that I launched from zero.
I revamped financial reporting infrastructure, transformed customer accountability, strengthened the position of the company in relation to external stakeholders/interest, and successfully managed multiple cashflow crises. During that time, I created an alternative income stream to diversify risk.
Oxford educated. Native in English and Japanese. Based in Orange County, California.
What scaling actually requires: structure. Volume amplifies every mistake already sitting in the system. I have built that structure before, under real volume.
Your next step
Talk to me, or read up first.
Common questions
FAQ
Who is this for?
CPG founders, owners and executives who are growing fast and want to scale without losing control of the numbers, the ads or the warehouse.
Do I need all three?
No. Start with whichever hurts most. They connect, though: clarity tells you if ads work, and ads create the volume that tests your fulfillment.
What happens on the call?
We talk about where you are stuck and which of the three to look at first.
What is in the PDF?
How to think about each of the three areas, what I did myself, and a little of my story.
30 minutes
Get clear before you scale.
Talk it through with someone who has run the numbers, the ads and the warehouse himself.
Book a call